Robert Giuliani

Co-Founder & Chief Innovation Officer

Favorite Menu Item:

Booster Bowl Half Acai with Blueberries instead of Chia Seeds


Rob Giuliani is Co-Founder and CIO of Playa Bowls, New Jersey’s original superfruit bowl franchise. Avid surfers, Rob and Playa Bowls co-founder Abby Taylor conceptualized the company while exploring surf breaks around the world, where they noticed that versions of superfruit acai and pitaya bowls feature prominently in the surfer diet. Inspired by the unique flavors and driven by their desire to share the delicious healthy discovery with family and friends, Abby and Rob brought their own twist on bowls back to the Jersey Shore, setting up the first Playa Bowls location- a single umbrella stand on the boardwalk. A graduate of the Rutgers Business School and a veteran of the United States Air Force, Rob’s business acumen, work ethic, and leadership skills are integral in the stewardship of the rapidly growing franchise with 200+ locations. In 2019, Rob was a recipient of the prestigious Ernst & Young Entrepreneur of the Year Regional Award for Innovation.

When he’s not at Playa Bowls, Rob is surfing Mal Pais in Costa Rica, or Domes in Rincon, Puerto Rico.