Our Story

What began as a pair of blenders, a patio table, and a fridge has flourished into over 120+ stores, thousands of employees, and a mission to lead communities in healthy, sustainable living.

The Playa Concept

The Playa Bowls™ concept is the vision of founders Robert Giuliani & Abby Taylor — both Jersey Shore natives & long time surfers. Abby grew up in Ocean Township surfing the beaches of Monmouth County, while Rob grew up surfing in Ocean County. They were inspired by chasing summer on surf trips to Panama, Costa Rica, Nicaragua, Puerto Rico, California & Hawaii. Almost every exotic surf town they visited offered their own unique version of an acai or pitaya bowl. They decided to recreate their favorite recipes with their own twist at home at the Jersey Shore.

They made a deal with the owner of the pizza shop they lived above on 8th Avenue in Belmar, NJ. They bought a blender, a patio table, a fridge & a freezer and set up a makeshift pop up stand on the sidewalk in front of the pizza shop. They spent a lot of time & effort telling their story and educating customers on the benefits of acai. As word spread of this creative & intuitive pop up stand, more & more people stood in line on the side of Ocean Avenue to see what Playa Bowls was all about. Rob & Abby realized it was time to take their growing business to the next level. Fast forward six years & here we are, sharing our story & passion at over 120 stores nation wide.

Meet the team

Robert Giuliani

Robert Giuliani

Co-Founder & CEO
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Abby Taylor

Abby Taylor

Co-Founder & CMO
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Warren Sidosky

Warren Sidosky

CFO
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Gary Moss

Gary Moss

VP, Business Development & Operations
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Danielle Deangelo

Danielle Deangelo

Director of Operations
Brenna Trumper

Brenna Trumper

Marketing Manager
Nick Ransom

Nick Ransom

Operations Manager
Danielle Grieco

Danielle Grieco

Business Development Manager
Alyssa Guzman

Alyssa Guzman

Operations Manager
Daisy Wiley

Daisy Wiley

Operations Manager
James Kreidberg

James Kreidberg

Operations Manager
Melissa Puopolo

Melissa Puopolo

Human Resources
Tara Geiger

Tara Geiger

Catering Manager
Casey Kwiecinski

Casey Kwiecinski

Social Media Manager
Jenna Mazza

Jenna Mazza

Human Resources Administrator
Annie Jones

Annie Jones

Franchisee Support Specialist

Our Mission

Plant Based

We use ECO bowls, spoons, lids and straws in all our locations to minimize our environmental footprint.

Recycle

We’ve partnered with our local refuse companies on unique recycling solutions to increase use efficiency and reduce waste.

Local Work

Our over 1,000 employees are all local to their Playa Bowls™ location, all working to foster healthier, happier communities.

Building Smart

Easy on the eye, gentle on the earth. The materials used to build our stores are sourced from 50% reclaimed or refurbished materials.

LED Tech

All new Playa Bowls™ locations are built with 100% LED lighting technology. All our current stores will be completely retrofit with 100% LED lighting in 2019.

BROWSE CAREERS

At each of our locations, the individuals who make up our vibrant teams bring the Playa Bowls ethos to life. If you’d like to join an active, goal-oriented, community-focused team, click below, we’d love to meet you.